In Tandem Designs

Usability and Conversion Improvement Consulting

 

Resume - Mary E. Dragomer Harste

QUALIFICATIONS SUMMARY:
  • Client-focused professional with experience in conducting user research, information architecture, creating intuitive page flows, conversion improvement, writing for the web, search marketing, and usability evaluation
  • Masters in Information Science and more than ten years of professional experience
  • Strong communication and interpersonal skills
  • Easy to work with; a cooperative and supportive colleague

RELEVANT EXPERIENCE:

Usability Consulting Experience


Seurat Company
  • Managed usability lab and conducted studies for web sites, hardware, and software applications
  • Employed a variety of techniques, including Formal Usability Testing, Usability Walkthroughs, Expert and Heuristic Reviews, and one-on-one interviews
  • Provided recommendations for redesign including mock ups of redesign solutions
  • Former clients include Agilent Technologies, The Army National Guard, Facts & Comparisons, Fluke Networks, Hach Company, Hewlett-Packard, InovDesigns, RE/MAX, Qwest, The Sporting News, and Sun Microsystems
Micro Motion
  • Acted as webmaster and usability champion within Emerson Process Management Micro Motion Division
  • Conducted customer interviews, Heuristic reviews and formal and informal usability studies on MicroMotion.com website and related applications
  • Actively participated in and provided guidance on cross divisional usability team
  • Mentored MMI staff members on how to conduct informal usability studies

User Interface Design Experience

  • Designed, developed, and tested landing pages and microsites focused on lead generation for B2B and B2C clients
  • Enhanced, maintained, and optimized web site for Micro Motion, conducting iterative usability studies to validate redesign efforts
  • Grew average micromotion.com web site visits from 27,000 to 49,200 visits a month by improving usability and implementing SEO
  • Created and maintained intranet for Indiana University Financial Aid office and implemented web site for comprehensive policy manual

Marketing


Permission Marketing
  • Developed permission marketing program for industrial manufacturer
  • Managed database migration to new system and grew customer database from 6,000 to 44,000 records
  • Managed execution and reporting of campaigns

Search Engine Optimization
  • Conceived, executed, and reported on organic search engine optimization strategy for industrial manufacturer

Programming and Software Skills

HTML, CSS, XML, Microsoft Office XP, Microsoft Windows, Visio, Photoshop

EMPLOYMENT HISTORY: August 2011 to present Web Strategy & Digital Manager
Naropa University, Boulder, CO
October 2007 to present Freelance Consultant
In Tandem Designs, Frederick, CO
January 2006 to October 2007 Web Specialist
Micro Motion, Boulder, CO
2003 to January, 2006 Marketing Operations Lead
Fair Isaac (formerly Seurat), Westminster, CO
1999 to 2003 User Experience Consultant
Seurat (formerly XOR), Boulder, CO
1997 to 1999 Webmaster
Indiana University OSFA, Bloomington, IN
Summer, 1999 Usability Intern
ICPAC, Bloomington, IN
EDUCATION: M.I.S, Human-Computer Interaction and Web Design, Indiana University, 1999
- Graduated with 3.85 GPA (on 4.0 scale)

B.A., Journalism and English, Indiana University, 1991